International Marketing Review
About
The 1.4k papers published in International Marketing Review in the last decades have received a total of 59.5k indexed citations.
Papers published in International Marketing Review usually cover Strategy and Management (732 papers), Marketing (533 papers) and Organizational Behavior and Human Resource Management (301 papers) specifically the topics of International Business and FDI (527 papers), Consumer Behavior in Brand Consumption and Identification (443 papers) and Innovation and Knowledge Management (278 papers). The most active scholars publishing in International Marketing Review are Naresh K. Malhotra, David A. Griffith, Pervez Ghauri, Adamantios Diamantopoulos and Leonidas C. Leonidou
In The Last Decade
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