Journal of Historical Research in Marketing
About
The 323 papers published in Journal of Historical Research in Marketing in the last decades have received a total of 1.8k indexed citations.
Papers published in Journal of Historical Research in Marketing usually cover Marketing (168 papers), Tourism, Leisure and Hospitality Management (72 papers) and Organizational Behavior and Human Resource Management (66 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (92 papers), Wine Industry and Tourism (72 papers) and American History and Culture (59 papers). The most active scholars publishing in Journal of Historical Research in Marketing are Mark Tadajewski, Terrence H. Witkowski, Eric H. Shaw, Ronald A. Fullerton and D.G. Brian Jones
In The Last Decade
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