Journal of Public Policy & Marketing

1.1k papers and 41.0k indexed citations i.

The 1.1k papers published in Journal of Public Policy & Marketing in the last decades have received a total of 41.0k indexed citations. Papers published in Journal of Public Policy & Marketing usually cover Marketing (488 papers), Sociology and Political Science (266 papers) and Economics and Econometrics (253 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (261 papers), Consumer Market Behavior and Pricing (134 papers) and Merger and Competition Analysis (71 papers). The most active scholars publishing in Journal of Public Policy & Marketing are Scot Burton, J. Craig Andrews, Ronald Paul Hill, Debra L. Scammon and George R. Milne