Marketing Letters
About
The 1.2k papers published in Marketing Letters in the last decades have received a total of 42.2k indexed citations.
Papers published in Marketing Letters usually cover Marketing (781 papers), Economics and Econometrics (282 papers) and Sociology and Political Science (260 papers) specifically the topics of Consumer Market Behavior and Pricing (410 papers), Consumer Behavior in Brand Consumption and Identification (396 papers) and Decision-Making and Behavioral Economics (187 papers). The most active scholars publishing in Marketing Letters are Wayne S. DeSarbo, Jordan J. Louviere, Wagner A. Kamakura, Moshe Ben‐Akiva and Donald R. Lehmann.
In The Last Decade
Fields of papers published in Marketing Letters
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
Countries where authors publish in Marketing Letters
Since SpecializationTotal citations of papers
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