Marketing Science
About
The 1.9k papers published in Marketing Science in the last decades have received a total of 155.5k indexed citations.
Papers published in Marketing Science usually cover Marketing (1.4k papers), Economics and Econometrics (803 papers) and Management Science and Operations Research (573 papers) specifically the topics of Consumer Market Behavior and Pricing (1.3k papers), Digital Platforms and Economics (437 papers) and Innovation Diffusion and Forecasting (330 papers). The most active scholars publishing in Marketing Science are Pradeep K. Chintagunta, John R. Hauser, Greg M. Allenby, Gerard J. Tellis and Kannan Srinivasan
In The Last Decade
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