A. Dwayne Ball
About
A. Dwayne Ball has authored 18 papers that have received a total of 926 indexed citations.
This includes 7 papers in Organizational Behavior and Human Resource Management, 7 papers in Marketing and 5 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (3 papers). A. Dwayne Ball is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (3 papers) and collaborates with scholars based in United States and Latvia. A. Dwayne Ball's co-authors include Alan G. Sawyer, James W. Gentry, Sunkyu Jun, Julia N. Soulakova and Ronald Hampton and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Consumer Psychology
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