Alan G. Sawyer

52 papers and 5.3k indexed citations i.

Alan G. Sawyer has authored 52 papers that have received a total of 5.3k indexed citations. This includes 28 papers in Marketing, 13 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (18 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Digital Marketing and Social Media (10 papers). Alan G. Sawyer is often cited by papers focused on Consumer Market Behavior and Pricing (18 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in United States, Canada and France. Alan G. Sawyer's co-authors include Peter R. Dickson, Chris Janiszewski, John Lynch, Michael L. Ray and Daniel J. Howard and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Management Science