John Lynch

136 papers and 19.6k indexed citations i.

John Lynch has authored 136 papers that have received a total of 19.6k indexed citations. This includes 42 papers in Marketing, 28 papers in General Decision Sciences and 22 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (29 papers), Decision-Making and Behavioral Economics (28 papers) and Consumer Behavior in Brand Consumption and Identification (22 papers). John Lynch is often cited by papers focused on Consumer Market Behavior and Pricing (29 papers), Decision-Making and Behavioral Economics (28 papers) and Consumer Behavior in Brand Consumption and Identification (22 papers) and collaborates with scholars based in United States, United Kingdom and Canada. John Lynch's co-authors include Gal Zauberman, K. W. D. Ledingham, Dan Ariely, Alan G. Sawyer and Stephen A. Spiller and has published in prestigious journals such as Journal of Personality and Social Psychology, The Journal of Finance and Journal of Marketing