A. Fuat Fırat
About
A. Fuat Fırat has authored 70 papers that have received a total of 3.0k indexed citations.
This includes 28 papers in Marketing, 16 papers in Sociology and Political Science and 8 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Marketing and Advertising Strategies (7 papers) and Management and Marketing Education (6 papers). A. Fuat Fırat is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Marketing and Advertising Strategies (7 papers) and Management and Marketing Education (6 papers) and collaborates with scholars based in United States, Denmark and Türkiye. A. Fuat Fırat's co-authors include Nikhilesh Dholakia, Alladi Venkatesh, Erdoǧan Kumcu, Deniz Atik and Lars Thøger Christensen and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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