A. V. Muthukrishnan

23 papers and 866 indexed citations i.

A. V. Muthukrishnan has authored 23 papers that have received a total of 866 indexed citations. This includes 11 papers in Marketing, 11 papers in General Decision Sciences and 8 papers in Sociology and Political Science. The topics of these papers are Decision-Making and Behavioral Economics (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Economic and Environmental Valuation (6 papers). A. V. Muthukrishnan is often cited by papers focused on Decision-Making and Behavioral Economics (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Economic and Environmental Valuation (6 papers) and collaborates with scholars based in Hong Kong, United States and Singapore. A. V. Muthukrishnan's co-authors include Luc Wathieu, Michel Tuan Pham, Amitava Chattopadhyay, Rami Zwick and Amnon Rapoport and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Consumer Research.