Michel Tuan Pham
About
Michel Tuan Pham has authored 74 papers that have received a total of 5.6k indexed citations.
This includes 32 papers in Marketing, 29 papers in Sociology and Political Science and 22 papers in General Decision Sciences. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (29 papers), Decision-Making and Behavioral Economics (22 papers) and Behavioral Health and Interventions (18 papers). Michel Tuan Pham is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (29 papers), Decision-Making and Behavioral Economics (22 papers) and Behavioral Health and Interventions (18 papers) and collaborates with scholars based in United States, Singapore and Hong Kong. Michel Tuan Pham's co-authors include Gita Venkataramani Johar, Tamar Avnet, Shiri Melumad, Hannah H. Chang and Leonard Lee and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Psychological Science
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