Leonard Lee

41 papers and 1.7k indexed citations i.

Leonard Lee has authored 41 papers that have received a total of 1.7k indexed citations. This includes 25 papers in Marketing, 11 papers in General Decision Sciences and 9 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Decision-Making and Behavioral Economics (11 papers) and Consumer Retail Behavior Studies (9 papers). Leonard Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Decision-Making and Behavioral Economics (11 papers) and Consumer Retail Behavior Studies (9 papers) and collaborates with scholars based in United States, Singapore and Canada. Leonard Lee's co-authors include Dan Ariely, Michel Tuan Pham, Claire I. Tsai, On Amir and Jennifer Argo and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Scientific Reports