Abhigyan Sarkar

48 papers and 951 indexed citations i.

Abhigyan Sarkar has authored 48 papers that have received a total of 951 indexed citations. This includes 41 papers in Marketing, 23 papers in Organizational Behavior and Human Resource Management and 21 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (38 papers), Customer Service Quality and Loyalty (23 papers) and Digital Marketing and Social Media (15 papers). Abhigyan Sarkar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (38 papers), Customer Service Quality and Loyalty (23 papers) and Digital Marketing and Social Media (15 papers) and collaborates with scholars based in India, United States and United Kingdom. Abhigyan Sarkar's co-authors include Juhi Gahlot Sarkar, S. Sreejesh, Abdolreza Eshghi, Abhilash Ponnam and M.S. Balaji and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and European Journal of Marketing