Abhilash Ponnam
About
Abhilash Ponnam has authored 21 papers that have received a total of 300 indexed citations.
This includes 13 papers in Organizational Behavior and Human Resource Management, 10 papers in Marketing and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (9 papers) and Consumer Retail Behavior Studies (5 papers). Abhilash Ponnam is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (9 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in India and Malaysia. Abhilash Ponnam's co-authors include S. Sreejesh, M.S. Balaji, Abhigyan Sarkar, Pratyush Banerjee and Santanu Mandal and has published in prestigious journals such as Computers in Human Behavior, International Journal of Hospitality Management and Journal of Product & Brand Management
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