Abhishek Borah

11 papers and 312 indexed citations i.

Abhishek Borah has authored 11 papers that have received a total of 312 indexed citations. This includes 8 papers in Sociology and Political Science, 7 papers in Marketing and 3 papers in Finance. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Financial Markets and Investment Strategies (3 papers). Abhishek Borah is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Financial Markets and Investment Strategies (3 papers) and collaborates with scholars based in France, United States and United Kingdom. Abhishek Borah's co-authors include Gerard J. Tellis, S. Cem Bahadir, Andreas B. Eisingerich, Sebastian Uhrich and Andrew T. Stephen and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science