Abhishek Pathak
About
Abhishek Pathak has authored 33 papers that have received a total of 296 indexed citations.
This includes 23 papers in Experimental and Cognitive Psychology, 14 papers in Marketing and 12 papers in Social Psychology. The topics of these papers are Multisensory perception and integration (19 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Color perception and design (10 papers). Abhishek Pathak is often cited by papers focused on Multisensory perception and integration (19 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Color perception and design (10 papers) and collaborates with scholars based in United Kingdom, Singapore and Japan. Abhishek Pathak's co-authors include Gemma A. Calvert, Kosuke Motoki, Charles Spence, Carlos Velasco and Jaewoo Park and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Psychology and Marketing
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