Abul Kalam
About
Abul Kalam has authored 26 papers that have received a total of 164 indexed citations.
This includes 9 papers in Sociology and Political Science, 7 papers in Marketing and 5 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Abul Kalam is often cited by papers focused on Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in Bangladesh, Malaysia and India. Abul Kalam's co-authors include Md. Alamgir Hossain, Chai Lee Goi, Md. Moshiur Rahman, Nuruzzaman and Abdul Quaiyum Ansari and has published in prestigious journals such as Applied Soft Computing, Food Quality and Preference and Marketing Intelligence & Planning
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