Adele Berndt

34 papers and 205 indexed citations i.

Adele Berndt has authored 34 papers that have received a total of 205 indexed citations. This includes 21 papers in Marketing, 12 papers in Organizational Behavior and Human Resource Management and 11 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (10 papers) and Digital Marketing and Social Media (8 papers). Adele Berndt is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (10 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in Sweden, South Africa and United States. Adele Berndt's co-authors include Daniël J. Petzer, Pierre Mostert, Märt Ots, Derick Blaauw and Martin Andersson and has published in prestigious journals such as Studies in Higher Education, Journal of Product & Brand Management and International Journal of Retail & Distribution Management