Ajay K. Manrai
About
Ajay K. Manrai has authored 84 papers that have received a total of 1.8k indexed citations.
This includes 43 papers in Marketing, 28 papers in Sociology and Political Science and 13 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (17 papers) and Consumer Market Behavior and Pricing (13 papers). Ajay K. Manrai is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (17 papers) and Consumer Market Behavior and Pricing (13 papers) and collaborates with scholars based in United States, India and Australia. Ajay K. Manrai's co-authors include Lalita A. Manrai, Dana‐Nicoleta Lascu, Rick L. Andrews, Wayne S. DeSarbo and Noel Murray and has published in prestigious journals such as Journal of Marketing Research, European Journal of Operational Research and Journal of Business Research
In The Last Decade
Explore authors with similar magnitude of impact
Top countries impacted by papers by David K. Swanson Top countries impacted by papers by Daniel Kurnik Top fields papers by Manel Vera are about Top journals papers by Yanhua Li are published in Top fields papers by Shao‐Yuan Chen are about Top countries impacted by papers by Susumu Aikou Top authors papers by Tetsuro Kondo are co-authored with Top fields papers by R.M. Goodman are about