Lalita A. Manrai
About
Lalita A. Manrai has authored 56 papers that have received a total of 1.5k indexed citations.
This includes 27 papers in Marketing, 20 papers in Sociology and Political Science and 10 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (9 papers) and Diverse Aspects of Tourism Research (8 papers). Lalita A. Manrai is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (9 papers) and Diverse Aspects of Tourism Research (8 papers) and collaborates with scholars based in United States, India and Poland. Lalita A. Manrai's co-authors include Ajay K. Manrai, Dana‐Nicoleta Lascu, Noel Murray, Wayne S. DeSarbo and Bipul Kumar and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Psychometrika
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