Akshay R. Rao

46 papers and 6.5k indexed citations i.

About

Akshay R. Rao has authored 46 papers that have received a total of 6.5k indexed citations. This includes 23 papers in Marketing, 11 papers in General Decision Sciences and 8 papers in Social Psychology. The topics of these papers are Consumer Market Behavior and Pricing (15 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Decision-Making and Behavioral Economics (11 papers). Akshay R. Rao is often cited by papers focused on Consumer Market Behavior and Pricing (15 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Decision-Making and Behavioral Economics (11 papers) and collaborates with scholars based in United States, Austria and Singapore. Akshay R. Rao's co-authors include Haipeng Chen, Friederike Range, Sarah Marshall‐Pescini, Kent B. Monroe and William Hedgcock and has published in prestigious journals such as Academy of Management Journal, PLoS ONE and Journal of Marketing

In The Last Decade

Papers:10 Indexedcitations:3.4k 20152020
MarketingLetters JournalofConsumerPsychology JournalofMarketing ScientificReports JournalofMarketingResearch JournalofConsumerResearch OrganizationalBehaviorandHumanDecisionProcesses TheJournalofBusiness MarketingScience Advancesinconsumerresearch AkshayR.Rao

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Akshay R. Rao

6k citations, 44 papers

Rankless by CCL
2025