Alain Yee‐Loong Chong
About
Alain Yee‐Loong Chong has authored 132 papers that have received a total of 9.2k indexed citations.
This includes 59 papers in Information Systems and Management, 57 papers in Sociology and Political Science and 46 papers in Strategy and Management. The topics of these papers are Technology Adoption and User Behaviour (59 papers), Digital Marketing and Social Media (52 papers) and Customer Service Quality and Loyalty (23 papers). Alain Yee‐Loong Chong is often cited by papers focused on Technology Adoption and User Behaviour (59 papers), Digital Marketing and Social Media (52 papers) and Customer Service Quality and Loyalty (23 papers) and collaborates with scholars based in China, Malaysia and United Kingdom. Alain Yee‐Loong Chong's co-authors include Keng‐Boon Ooi, Binshan Lin, Felix T.S. Chan, Voon‐Hsien Lee and Boying Li and has published in prestigious journals such as European Journal of Operational Research, Journal of Business Research and Computers in Human Behavior
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