Alan C. B. Tse
About
Alan C. B. Tse has authored 50 papers that have received a total of 2.8k indexed citations.
This includes 24 papers in Organizational Behavior and Human Resource Management, 19 papers in Marketing and 18 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (22 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Digital Marketing and Social Media (9 papers). Alan C. B. Tse is often cited by papers focused on Customer Service Quality and Loyalty (22 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in Hong Kong, United States and Canada. Alan C. B. Tse's co-authors include Leo Y.M. Sin, Oliver H. M. Yau, Raymond Chow, Jenny S.Y. Lee and Frederick Hong‐kit Yim and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of Business Ethics
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