Alan French

15 papers and 337 indexed citations i.

Alan French has authored 15 papers that have received a total of 337 indexed citations. This includes 5 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Industrial and Manufacturing Engineering. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Vehicle Routing Optimization Methods (2 papers). Alan French is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Vehicle Routing Optimization Methods (2 papers) and collaborates with scholars based in United Kingdom, New Zealand and Indonesia. Alan French's co-authors include Gareth Smith, John Wilson, David Coates, Neil F. Doherty and L. R. Foulds and has published in prestigious journals such as The Economic Journal, Journal of the Operational Research Society and European Journal of Marketing