Gareth Smith
About
Gareth Smith has authored 33 papers that have received a total of 1.2k indexed citations.
This includes 18 papers in Marketing, 12 papers in Sociology and Political Science and 9 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (7 papers). Gareth Smith is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United Kingdom, Australia and United States. Gareth Smith's co-authors include Richard Speed, Alan French, John Saunders, Adamantios Diamantopoulos and Ian Grime and has published in prestigious journals such as European Journal of Marketing, Journal of Marketing Management and Service Industries Journal
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