Alan Wilson

70 papers and 3.1k indexed citations i.

Alan Wilson has authored 70 papers that have received a total of 3.1k indexed citations. This includes 34 papers in Marketing, 26 papers in Organizational Behavior and Human Resource Management and 20 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (26 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Marketing and Social Media (14 papers). Alan Wilson is often cited by papers focused on Customer Service Quality and Loyalty (26 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Marketing and Social Media (14 papers) and collaborates with scholars based in United Kingdom, Ghana and Spain. Alan Wilson's co-authors include Graeme McLean, Khanyapuss Punjaisri, Jesús Cambra‐Fierro, Kwabena Frimpong and Kofi Osei-Frimpong and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior