Jesús Cambra‐Fierro
About
Jesús Cambra‐Fierro has authored 73 papers that have received a total of 1.4k indexed citations.
This includes 42 papers in Marketing, 41 papers in Organizational Behavior and Human Resource Management and 23 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (37 papers), Digital Marketing and Social Media (22 papers) and Consumer Retail Behavior Studies (17 papers). Jesús Cambra‐Fierro is often cited by papers focused on Customer Service Quality and Loyalty (37 papers), Digital Marketing and Social Media (22 papers) and Consumer Retail Behavior Studies (17 papers) and collaborates with scholars based in Spain, United Kingdom and Mexico. Jesús Cambra‐Fierro's co-authors include Iguácel Melero‐Polo, Rosario Vázquez‐Carrasco, Yolanda Polo‐Redondo, F. Javier Sesé and Edgar Centeno and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Retailing
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