Alejandro Mollá Descals

64 papers and 830 indexed citations i.

Alejandro Mollá Descals has authored 64 papers that have received a total of 830 indexed citations. This includes 44 papers in Marketing, 22 papers in Organizational Behavior and Human Resource Management and 15 papers in Economics and Econometrics. The topics of these papers are Consumer Retail Behavior Studies (27 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Consumer Market Behavior and Pricing (17 papers). Alejandro Mollá Descals is often cited by papers focused on Consumer Retail Behavior Studies (27 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Consumer Market Behavior and Pricing (17 papers) and collaborates with scholars based in Spain, United States and United Kingdom. Alejandro Mollá Descals's co-authors include Marta Frasquet, Irene Gil Saura, María Pilar Martínez–Ruiz, Miguel Ángel Gómez Borja and Manuel Sánchez Pérez and has published in prestigious journals such as European Journal of Operational Research, Journal of Business Research and Journal of the Operational Research Society.