Marta Frasquet
About
Marta Frasquet has authored 51 papers that have received a total of 896 indexed citations.
This includes 35 papers in Marketing, 26 papers in Organizational Behavior and Human Resource Management and 12 papers in Sociology and Political Science. The topics of these papers are Consumer Retail Behavior Studies (27 papers), Customer Service Quality and Loyalty (23 papers) and Consumer Behavior in Brand Consumption and Identification (15 papers). Marta Frasquet is often cited by papers focused on Consumer Retail Behavior Studies (27 papers), Customer Service Quality and Loyalty (23 papers) and Consumer Behavior in Brand Consumption and Identification (15 papers) and collaborates with scholars based in Spain, Italy and Mexico. Marta Frasquet's co-authors include Alejandro Mollá Descals, Irene Gil Saura, María José Miquel Romero, A. Cervera and Haydée Calderón Garcı́a and has published in prestigious journals such as Journal of Business Research, Sustainability and Journal of Retailing and Consumer Services
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