Alex Gofman

14 papers and 183 indexed citations i.

Alex Gofman has authored 14 papers that have received a total of 183 indexed citations. This includes 9 papers in Marketing, 6 papers in Social Psychology and 6 papers in Food Science. The topics of these papers are Color perception and design (5 papers), Sensory Analysis and Statistical Methods (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Alex Gofman is often cited by papers focused on Color perception and design (5 papers), Sensory Analysis and Statistical Methods (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States and Estonia. Alex Gofman's co-authors include Howard Moskowitz, Tõnis Mets, Jacqueline H. Beckley, Hollis Ashman and Samuel Rabino and has published in prestigious journals such as Journal of Consumer Marketing, Journal of Product & Brand Management and Journal of Hospitality Marketing & Management