Alexander Muk

10 papers and 327 indexed citations i.

Alexander Muk has authored 10 papers that have received a total of 327 indexed citations. This includes 9 papers in Sociology and Political Science, 7 papers in Information Systems and Management and 4 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Alexander Muk is often cited by papers focused on Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States and South Korea. Alexander Muk's co-authors include Christina Chung, Jong-Hoon Kim and En‐Chi Chang and has published in prestigious journals such as Journal of Business Research, Public Relations Review and International Journal of Advertising