Alexander Zauner

13 papers and 578 indexed citations i.

Alexander Zauner has authored 13 papers that have received a total of 578 indexed citations. This includes 12 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (6 papers). Alexander Zauner is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Austria, United Kingdom and Norway. Alexander Zauner's co-authors include Monika Koller, Arne Floh, Isabella Hatak, Matthias Fink and Thomas Rusch and has published in prestigious journals such as Journal of Business Research, Journal of Service Research and Psychology and Marketing