Alexandru M. Degeratu

7 papers and 616 indexed citations i.

Alexandru M. Degeratu has authored 7 papers that have received a total of 616 indexed citations. This includes 5 papers in Marketing, 2 papers in Tourism, Leisure and Hospitality Management and 2 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (5 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Wine Industry and Tourism (2 papers). Alexandru M. Degeratu is often cited by papers focused on Consumer Market Behavior and Pricing (5 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Wine Industry and Tourism (2 papers) and collaborates with scholars based in United States and The Netherlands. Alexandru M. Degeratu's co-authors include Wayne S. DeSarbo, M. Kim Saxton, Michael Ahearne, Jianan Wu and Michel Wedel and has published in prestigious journals such as Marketing Science, International Journal of Research in Marketing and Marketing Letters.