M. Kim Saxton
About
M. Kim Saxton has authored 19 papers that have received a total of 332 indexed citations.
This includes 7 papers in Marketing, 4 papers in Management of Technology and Innovation and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Market Behavior and Pricing (3 papers) and Entrepreneurship Studies and Influences (3 papers). M. Kim Saxton is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Market Behavior and Pricing (3 papers) and Entrepreneurship Studies and Influences (3 papers) and collaborates with scholars based in United States, Australia and The Netherlands. M. Kim Saxton's co-authors include Wayne S. DeSarbo, Alexandru M. Degeratu, Michael Ahearne, Todd Saxton and Laura Romito and has published in prestigious journals such as Journal of Business Research, Journal of Business Venturing and Marketing Science
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