Alka Varma Citrin
About
Alka Varma Citrin has authored 7 papers that have received a total of 779 indexed citations.
This includes 3 papers in Management Science and Operations Research, 3 papers in Marketing and 3 papers in Information Systems and Management. The topics of these papers are Innovation Diffusion and Forecasting (3 papers), Technology Adoption and User Behaviour (3 papers) and Innovation and Knowledge Management (2 papers). Alka Varma Citrin is often cited by papers focused on Innovation Diffusion and Forecasting (3 papers), Technology Adoption and User Behaviour (3 papers) and Innovation and Knowledge Management (2 papers) and collaborates with scholars based in United States, The Netherlands and Australia. Alka Varma Citrin's co-authors include Donald E. Stem, Stefan Wuyts, Ruby P. Lee, Michael Clark and Eric R. Spangenberg and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Operations Management.
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