Eric R. Spangenberg

59 papers and 7.1k indexed citations i.

Eric R. Spangenberg has authored 59 papers that have received a total of 7.1k indexed citations. This includes 32 papers in Marketing, 26 papers in Sociology and Political Science and 15 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (26 papers), Behavioral Health and Interventions (15 papers) and Consumer Retail Behavior Studies (14 papers). Eric R. Spangenberg is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Behavioral Health and Interventions (15 papers) and Consumer Retail Behavior Studies (14 papers) and collaborates with scholars based in United States, Switzerland and Canada. Eric R. Spangenberg's co-authors include David E. Sprott, Carl Obermiller, Ayn E. Crowley, Bianca Grohmann and Ronn J. Smith and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research.