David E. Sprott
About
David E. Sprott has authored 89 papers that have received a total of 4.8k indexed citations.
This includes 54 papers in Marketing, 35 papers in Sociology and Political Science and 16 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (40 papers), Digital Marketing and Social Media (18 papers) and Consumer Market Behavior and Pricing (17 papers). David E. Sprott is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (40 papers), Digital Marketing and Social Media (18 papers) and Consumer Market Behavior and Pricing (17 papers) and collaborates with scholars based in United States, Switzerland and Germany. David E. Sprott's co-authors include Eric R. Spangenberg, Anthony D. Miyazaki, Kenneth C. Manning, Andreas Herrmann and Linda D. Hollebeek and has published in prestigious journals such as New England Journal of Medicine, Journal of Marketing and Journal of Applied Psychology
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