Bianca Grohmann
About
Bianca Grohmann has authored 40 papers that have received a total of 3.6k indexed citations.
This includes 32 papers in Marketing, 13 papers in Sociology and Political Science and 7 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (9 papers) and Media, Gender, and Advertising (7 papers). Bianca Grohmann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (9 papers) and Media, Gender, and Advertising (7 papers) and collaborates with scholars based in Canada, United States and Germany. Bianca Grohmann's co-authors include H. Onur Bodur, Amélie Guèvremont, Eric R. Spangenberg, David E. Sprott and Theo Lieven and has published in prestigious journals such as PLoS ONE, Journal of Marketing and Journal of Marketing Research
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