Theo Lieven

22 papers and 934 indexed citations i.

About

Theo Lieven has authored 22 papers that have received a total of 934 indexed citations. This includes 11 papers in Marketing, 5 papers in Renewable Energy, Sustainability and the Environment and 5 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Energy, Environment, and Transportation Policies (5 papers) and Media, Gender, and Advertising (4 papers). Theo Lieven is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Energy, Environment, and Transportation Policies (5 papers) and Media, Gender, and Advertising (4 papers) and collaborates with scholars based in Switzerland, Germany and United States. Theo Lieven's co-authors include Andreas Herrmann, Nele Rietmann, Bianca Grohmann, Jan R. Landwehr and Torsten Tomczak and has published in prestigious journals such as Journal of Cleaner Production, Sustainability and European Journal of Marketing

In The Last Decade

Rankless by CCL
2025