Carl Obermiller

40 papers and 2.2k indexed citations i.

Carl Obermiller has authored 40 papers that have received a total of 2.2k indexed citations. This includes 13 papers in Marketing, 12 papers in Sociology and Political Science and 4 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Consumer Market Behavior and Pricing (5 papers). Carl Obermiller is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Consumer Market Behavior and Pricing (5 papers) and collaborates with scholars based in United States. Carl Obermiller's co-authors include Eric R. Spangenberg, Thomas J. Page, Anthony G. Greenwald, Paul W. Miniard and Alan G. Sawyer and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research