Altaf Merchant

45 papers and 2.0k indexed citations i.

Altaf Merchant has authored 45 papers that have received a total of 2.0k indexed citations. This includes 19 papers in Marketing, 18 papers in Social Psychology and 13 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Media, Gender, and Advertising (12 papers) and Nostalgia and Consumer Behavior (10 papers). Altaf Merchant is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Media, Gender, and Advertising (12 papers) and Nostalgia and Consumer Behavior (10 papers) and collaborates with scholars based in United States, United Kingdom and Germany. Altaf Merchant's co-authors include John B. Ford, Gregory M. Rose, Ernest M. Gruenberg, Alan J. Romanoski and Gerald Nestadt and has published in prestigious journals such as The British Journal of Psychiatry, Journal of Business Research and Journal of Business Ethics.