John B. Ford
About
John B. Ford has authored 108 papers that have received a total of 2.4k indexed citations.
This includes 43 papers in Marketing, 39 papers in Sociology and Political Science and 25 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (39 papers), Digital Marketing and Social Media (22 papers) and Customer Service Quality and Loyalty (21 papers). John B. Ford is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (39 papers), Digital Marketing and Social Media (22 papers) and Customer Service Quality and Loyalty (21 papers) and collaborates with scholars based in United States, Ghana and United Kingdom. John B. Ford's co-authors include Earl D. Honeycutt, Altaf Merchant, Michael S. LaTour, Adrian Sargeant and Douglas West and has published in prestigious journals such as Journal of Business Research, The Journal of Organic Chemistry and Journal of the Academy of Marketing Science
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