Douglas West
About
Douglas West has authored 60 papers that have received a total of 1.4k indexed citations.
This includes 26 papers in Marketing, 20 papers in Sociology and Political Science and 14 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (15 papers) and Creativity in Education and Neuroscience (9 papers). Douglas West is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (15 papers) and Creativity in Education and Neuroscience (9 papers) and collaborates with scholars based in United Kingdom, Canada and United States. Douglas West's co-authors include Gerard Prendergast, Adrian Sargeant, John B. Ford, Albert Caruana and Chia‐Liang Hung and has published in prestigious journals such as Journal of Business Research, International Journal of Production Economics and Industrial Marketing Management
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