Anand Kumar

18 papers and 1.8k indexed citations i.

Anand Kumar has authored 18 papers that have received a total of 1.8k indexed citations. This includes 10 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (6 papers). Anand Kumar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States, United Kingdom and Canada. Anand Kumar's co-authors include Gordon C. Bruner, Douglas B. Grisaffe, Suzanne Altobello Nasco, Songpol Kulviwat and Grace Johnson and has published in prestigious journals such as Journal of Consumer Research, Social Science & Medicine and Journal of Business Research.