Songpol Kulviwat
About
Songpol Kulviwat has authored 15 papers that have received a total of 1.2k indexed citations.
This includes 11 papers in Sociology and Political Science, 10 papers in Information Systems and Management and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (10 papers), Digital Marketing and Social Media (10 papers) and Customer Service Quality and Loyalty (5 papers). Songpol Kulviwat is often cited by papers focused on Technology Adoption and User Behaviour (10 papers), Digital Marketing and Social Media (10 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States and Saudi Arabia. Songpol Kulviwat's co-authors include Gordon C. Bruner, Chiquan Guo, Jinyan Fan, Deb Sledgianowski and Suzanne Altobello Nasco and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Journal of Consumer Marketing
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