André Bonfrer
About
André Bonfrer has authored 20 papers that have received a total of 689 indexed citations.
This includes 14 papers in Marketing, 7 papers in Economics and Econometrics and 4 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (14 papers), Consumer Retail Behavior Studies (6 papers) and Customer churn and segmentation (4 papers). André Bonfrer is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Consumer Retail Behavior Studies (6 papers) and Customer churn and segmentation (4 papers) and collaborates with scholars based in United States, Australia and Singapore. André Bonfrer's co-authors include Pradeep K. Chintagunta, Xavier Drèze, Kapil R. Tuli, Michael Braun and Sandipan Dhar and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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