André Le Roux

14 papers and 317 indexed citations i.

André Le Roux has authored 14 papers that have received a total of 317 indexed citations. This includes 7 papers in Marketing, 4 papers in Civil and Structural Engineering and 3 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Concrete and Cement Materials Research (4 papers) and Environmental Sustainability in Business (3 papers). André Le Roux is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Concrete and Cement Materials Research (4 papers) and Environmental Sustainability in Business (3 papers) and collaborates with scholars based in France and Belgium. André Le Roux's co-authors include Jean-Michel Mechling, André Lecomte, Catherine Viot, Romain Trauchessec and Ingrid Poncin and has published in prestigious journals such as Journal of Business Research, Cement and Concrete Composites and Magnetic Resonance Imaging.