André Marchand
About
André Marchand has authored 19 papers that have received a total of 659 indexed citations.
This includes 11 papers in Sociology and Political Science, 11 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Market Behavior and Pricing (4 papers). André Marchand is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Market Behavior and Pricing (4 papers) and collaborates with scholars based in Germany, United Kingdom and Belgium. André Marchand's co-authors include Thorsten Hennig‐Thurau, Paul Marx, Andreas B. Eisingerich, Martin P. Fritze and Martin Benkenstein and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Retailing
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