Andrew Baker
About
Andrew Baker has authored 21 papers that have received a total of 687 indexed citations.
This includes 12 papers in Marketing, 10 papers in Sociology and Political Science and 4 papers in Economics and Econometrics. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Retail Behavior Studies (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Andrew Baker is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Retail Behavior Studies (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in United States, Latvia and India. Andrew Baker's co-authors include Naveen Donthu, George P. Moschis, Edward E. Rigdon, William R. Oliver and Mujtaba Ahsan and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Youth and Adolescence
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