George P. Moschis
About
George P. Moschis has authored 146 papers that have received a total of 5.8k indexed citations.
This includes 86 papers in Marketing, 39 papers in Sociology and Political Science and 18 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (65 papers), Consumer Retail Behavior Studies (37 papers) and Digital Marketing and Social Media (21 papers). George P. Moschis is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (65 papers), Consumer Retail Behavior Studies (37 papers) and Digital Marketing and Social Media (21 papers) and collaborates with scholars based in United States, Thailand and Malaysia. George P. Moschis's co-authors include Anil Mathur, Roy L. Moore, Euehun Lee, Fon Sim Ong and Randall Shannon and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
In The Last Decade
Explore authors with similar magnitude of impact
Top fields papers by Janesh Gupta are about Top journals papers by Arghya Narayan Banerjee are published in Top countries impacted by papers by Tracy Ann Williams Top fields papers by Naweed I. Syed are about Top journals papers by Khin Zaw are published in Top fields papers by Christophe Moulin are about Top journals papers by Eva Valdivia are published in Top countries impacted by papers by Sagar Pal